In 2006, Jane Pitfield, one of Toronto's mayoral candidates had mentioned the possibility of selling naming rights to subway stations as a way to help fund the system. As insane as it may sound to some, this idea did gain traction among some supporters in council and the media. At the time, I'd toyed with the idea of creating a corporate-sponsored subway map to raise some awareness around this woman's position, but as it became clear that she was unlikely to win, my interest faded.
However, the idea didn't die with Pitfield's campaign. Toronto City Hall has continued to toy with the idea of selling off the naming rights of public spaces to corporations, so Jayme Turney and Jonathan Goldsbie from the Toronto Public Space Committee started work on a campaign called City for Sale -- an advocacy campaign to raise awareness about the result of this line of thinking as well as push council on considering other options. When I heard about this, I contacted Jonathan to let him know that I had a fun idea in mind that might help them out, and after roughly a week of off-hours toying with Inkscape, and lots of help from the City For Sale volunteers with logo acquisition, "The Wrong Way" was born:


